In November it was announced the ground was being renamed Sports Direct Arena, after owner Mike Ashley’s company.

Many fans reacted angrily but the club said it was a prelude to securing a new global sponsor.

Councillors agreed to write to media outlets “respectfully requesting” them not to use the new name.

The motion was debated, amended and carried unanimously at full meeting of the council.

It “requests that the city council write to the media and asks that they continue to use the name of St James’ Park in all reporting and refuse to use the name Sports Direct Arena.

“We respectfully request that you take this approach.”